To All God's Children,
Why would anyone choose pleasure over necessity?  A rat who presses a lever that will stimulate the nucleus acumbens (i.e. the brain's pleasure center) rather than press a lever that will provide food.  It's no different than a person who is willing to sell her body or a man his soul to satisfy a drug addiction.  A young girl who desires to be skinny and "pretty" by starving herself, addicted to the attention from peers.
 
 
 
